2009 Mazda 3 Bumpy Ride and a lot of feedback

Hi I purchased my Mazda 3 1.6 Sport, Dynamic.
exactly 1 year ago, the car runs fine, but I am experiencing a very bumpy ride. There is a lot of feeback to the steering wheel and gear region when the car rides over less smooth roads.

1)Would the problem be the shocks, however fitted from factory.
2) Would it be a suspension problem with the struts
3) A factory flaw?
4) Is this normal for these cars

Thanks