Grinds when I shift the transmission into first gear?

When I purchased my car listed above new from the dealer, I noticed that unless you were at a complete stop, it grinded when you put the car in first gear. I said something to the salesman, but he said Fiats just do that. After driving the car for 1 year I have had to replace the clutch twice and the grinding got to the point where it would grind anytime the car was moving when shifted into first gear and about half of the time even while at a complete stop.